My new watch isn't keeping accurate time

Contrary to popular belief, automatic watches still require they be wound manually by hand. The automatic system only keeps the watch running. It won't start it from a virgin state. It normally takes around 30 - 40 winds by hand, depending on the brand and model, for it to reach full power. (If the watch is not fully wound, putting it on a winder only raises the watch to the power reserve remaining in the movement.)

If a watch has not been fully wound prior to wearing, this might explain the inaccurate time keeping you may be experiencing.

Please try rotating the crown clockwise, ~40 times, and leaving the watch stationary for at least 24 hours. If the timekeeping is inaccurate within the first 2 hours, please let us know you have followed the advice in this article submit a request to support to arrange a return for inspection for you.

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